Responsive Design
PROJECT DETAILS

Sales Engagement

This case study demonstrates how Rise Social provided comprehensive LinkedIn training to BTAM’s sales team, resulting in increased engagement, higher conversion rates, and improved sales performance. Recognizing the potential of LinkedIn as a powerful tool for social selling, BTAM sought to equip their sales team with the knowledge and skills necessary to effectively leverage the platform and drive revenue growth

Client: BTAM
Project Date: 14 Feb 2025
Empowering Sales with LinkedIn

Challenge And Solutions

BTAM recognized the immense potential of LinkedIn for social selling but realized that their sales team lacked the necessary training and know-how to effectively utilize the platform. Many sales reps were unfamiliar with the best practices for engaging on LinkedIn, building relationships with prospects, and generating leads through social selling. They needed a comprehensive training program to empower their sales team and unlock the potential of LinkedIn as a valuable sales tool. The challenge was to overcome the sales team’s lack of experience and transform them into confident and effective social sellers.

 

Rise Social conducted a comprehensive LinkedIn Training Program, providing:

  • Hands-on Workshops: Interactive workshops to teach the fundamentals of LinkedIn and social selling best practices, covering topics such as profile optimization, content creation, engagement strategies, and lead generation techniques.

  • Personalized Coaching: Tailored coaching sessions to address individual needs and challenges, providing sales reps with personalized guidance and support to help them improve their LinkedIn skills and achieve their sales goals.

  • Tailored Strategies: Development of customized LinkedIn strategies for each member of the sales team, taking into account their individual roles, target markets, and sales objectives.

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75% Activity Increase

Comparison of Result

75% Increase in LinkedIn Activity: BTAM saw a dramatic 75% increase in LinkedIn activity among the sales team, indicating greater engagement with the platform. Sales reps were now actively using LinkedIn to connect with prospects, share valuable content, and participate in industry conversations

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PROJECT RESULTS

Sales Transformation: Connections and Conversions

Rise Social’s LinkedIn Training Program empowered BTAM’s sales team to leverage the platform effectively, resulting in increased engagement, higher conversion rates, and improved sales performance. The training program has not only transformed the sales team’s approach to social selling but has also created a more engaged and collaborative sales culture.

The success of this program underscores the importance of investing in employee training and development to unlock the full potential of social selling and drive business growth. BTAM is now well-positioned to continue leveraging LinkedIn as a powerful tool for generating leads, building relationships, and closing deals, ensuring their continued success in the competitive managed services market. This strategic investment in LinkedIn training has paid off handsomely, transforming the sales team into confident and effective social sellers and driving significant revenue growth for the company.

1.00% CTR
22% Less CPA
303% ROI
CLIENT’S REVIEW

From The Clients

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