PROJECT DETAILS

Tech Branding Success

This case study demonstrates how Rise Social transformed IT Services Company I’s LinkedIn presence from an overlooked vendor to a sought-after industry leader, driving inbound leads and partnership opportunities.

Client: Hasoub
The "Commodity" Trap

Challenge And Solutions

Hasoub struggled with:

  • Low Brand Differentiation: Their content blended in with competitors (e.g., “We offer infrastructure solutions!”).
  • Minimal Engagement: Posts averaged <1% engagement—far below industry benchmarks.
  • No Thought Leadership: Prospects viewed them as a “vendor,” not a strategic partner.

The Authority-Building Flywheel

Rise Social implemented a proven LinkedIn strategy:

  1. Niche Positioning:
    • Shifted messaging from generic IT services to specialized expertise (e.g., “Helping FinTechs Scale Securely”).
    • Redesigned company and executive profiles to highlight unique differentiators.
  2. Thought Leadership Content:
    • Hero Content: Viral reports (e.g., “2024’s Most Overlooked SaaS Security Risks”).
    • Hub Content: Weekly insights (e.g., “How We Saved a Client $1.2M in Cloud Waste”).
    • Help Content: Quick tips (e.g., “3 Signs Your MSP Is Underperforming”).
  3. Engagement Engine:
    • Trained executives to comment on posts by target clients (e.g., FinTech CTOs) with actionable advice.
    • Launched a LinkedIn Live series featuring client success stories.
  4. Social Proof Amplification:
    • Showcased case studies with metrics (e.g., “Reduced Downtime by 78% for XYZ Bank”).
    • Leveraged employee advocacy to expand reach.
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Trust Earned, Growth Achieved

Comparison of Result

  • 75% Boost in LinkedIn Engagement: The company’s LinkedIn page experienced a 75% increase in likes, comments, and shares as a result of consistent posting and audience interaction.

  • 30% Increase in New Client Leads: The enhanced reputation attracted more inquiries from potential clients, contributing to business growth.

  • 50% Growth in Customer Satisfaction Scores: Customer surveys showed a 50% improvement in satisfaction levels due to better communication and service delivery.

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Project Results

A Trusted Tech Partner

Rise Social’s strategic branding initiatives transformed Hasoub into a trusted leader within the tech industry. By building trust through consistent messaging, valuable content, and customer-centric engagement, the company successfully enhanced its reputation and positioned itself as a reliable partner for IT solutions.

This newfound credibility has not only strengthened existing client relationships but also opened doors to new opportunities for growth. With its elevated brand reputation, Hasoub is now poised for sustained success in an increasingly competitive market.

1.00% CTR
22% Less CPA
303% ROI
CLIENT’S REVIEW

From The Clients

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