PROJECT DETAILS

Employee Advocacy

This case study highlights how Rise Social empowered The Tie Shop to amplify its brand awareness and reach by transforming its employees into brand advocates through a tailored training program.

Faced with increasing competition from online retailers and a need to enhance their brand image, Retail Chain Tie Shop sought a cost-effective and authentic way to reach a wider audience and connect with potential customers on a more personal level.

Client: Tie Shop
Hidden Advocates

Challenge And Solutions

Rise Social designed a comprehensive employee advocacy training program, equipping employees with the tools and knowledge to:

  • Effectively Share Company Content: Learn how to share company updates, news, and promotions in a way that resonates with their networks, making it easy and engaging for employees to spread the word about the latest offerings and initiatives from Retail Chain Z.

  • Engage Authentically: Encourage genuine and authentic engagement with their connections, fostering meaningful conversations and building trust with potential customers, ensuring that employee advocacy feels natural and personal rather than forced and promotional.

  • Become Brand Ambassadors: Empower employees to represent the company positively and promote its values, creating a unified and consistent brand message across all employee networks, strengthening the overall brand image and building a loyal customer base.

Case-Studies-Single-Boosting-Image
Social Impact Maximized

Comparison of Result

300% Increase in Social Shares and Engagement: Retail Chain Tie Shop witnessed an impressive 300% increase in social shares and engagement, demonstrating the program’s success in transforming employees into active brand advocates. This surge in social activity significantly expanded the reach and visibility of Tie Shop’s brand.

Case-Studies-Single-Report-Image-001
Case-Studies-Single-Report-Image-001
Case-Studies-Single-Result-Image
Project Results

Reach Amplified, Loyalty Built

By empowering its employees to become brand advocates, Retail Chain Tie Shop successfully amplified its brand reach, increased website traffic, and strengthened its online presence. This strategic approach not only expanded their audience but also fostered a stronger sense of community among employees, creating a more unified and engaged workforce.

The employee advocacy program has become an integral part of Tie Shop’s marketing strategy, providing a cost-effective and authentic way to connect with customers and build brand loyalty. This case study highlights the power of investing in employees and empowering them to become brand ambassadors, ultimately driving growth and success for the entire organization. The positive feedback from employees about their increased connection to the company further reinforces the program’s success, creating a win-win situation for Tie Shop and its dedicated workforce

1.00% CTR
22% Less CPA
303% ROI
CLIENT’S REVIEW

From The Clients

Case-Studies-Single-Tesimonial-Image